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	<title>Unisfair Testing Site</title>
	<link>http://test.unisfair.com</link>
	<description>Staging Site</description>
	<lastBuildDate>Wed, 17 Sep 2008 19:18:56 +0000</lastBuildDate>
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	<item>
		<title>Lighting the Virtual Torch</title>
		<description><![CDATA[ 
I just opened up the paper this weekend and read that more than 72 million videos of the Olympics were streamed live online. Are we finally at the point where people want to experience even the Olympics games virtually on their PC?! 
Check out this article: http://www.nytimes.com/2008/08/25/sports/olympics/25online.html?_r=1&#38;oref=slogin 
Imagine attending the Olympics with a web browser and watching the [...]]]></description>
		<link>http://test.unisfair.com/2008/08/lighting-the-online-torch/</link>
			</item>
	<item>
		<title>Saving the Planet&#8230; in your slippers?</title>
		<description><![CDATA[According to the  EPA, the construction sector tops the list as the most wasteful industry in the  U.S. Who follows closely behind?  One  would assume that either manufacturing or automobiles come in second.  But to  anyone who’s ever attended a conference, it’s not surprising to hear that it’s  actually the trade show industry.]]></description>
		<link>http://test.unisfair.com/2008/07/saving-the-planet-in-your-slippers-2/</link>
			</item>
	<item>
		<title>Marketing, the Economic Downturn and Virtual Events</title>
		<description><![CDATA[While I won’t use the ‘R’ word, we are in an economic downturn. All companies are looking to do more with less, and of course marketing is at the forefront.

Ask my VP of Marketing and he will tell you that it doesn’t take a slowing economy for marketing to be asked to do more with less—it’s the nature of the business. But our enterprise clients are feeling the pressure and are turning to virtual events to do more with less.]]></description>
		<link>http://test.unisfair.com/2008/07/marketing-the-economic-downturn-and-virtual-events/</link>
			</item>
	<item>
		<title>Virtual Events vs. Physical Events – Costs and Reach are Obvious, but Drain on Resources is the Killer</title>
		<description><![CDATA[While it might pain my CEO to hear this, I’ll be the first to admit that physical events will never go away. The once-a-year, face-to-face interaction and a handshake goes a long way in business and marketing. But what about the other 364 days a year?]]></description>
		<link>http://test.unisfair.com/2008/07/virtual-events-vs-physical-events-%e2%80%93-costs-and-reach-are-obvious-but-drain-on-resources-is-the-killer/</link>
			</item>
	<item>
		<title>Marketing, the Economic Downturn and Virtual Events</title>
		<description><![CDATA[While I won’t use the ‘R’ word, we are in an economic downturn. All companies are looking to do more with less, and of course marketing is at the forefront.

Ask my VP of Marketing and he will tell you that it doesn’t take a slowing economy for marketing to be asked to do more with less—it’s the nature of the business. But our enterprise clients are feeling the pressure and are turning to virtual events to do more with less.]]></description>
		<link>http://test.unisfair.com/2008/06/marketing-the-economic-downturn-and-virtual-events-2/</link>
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